Fjällräven Polar
Reading Time 19 Minutes
Fjällräven POLAR 2026 – Terms and Conditions of Participation
Background: Fjällräven Polar (“FP”) is a winter adventure north of the Arctic Circle. It offers a unique opportunity for those who have not spent much time outdoors during the winter to go on the adventure of a lifetime. You will be given a chance to navigate a dog sled on your own in what appears to be inhospitable wilderness – across barren tundra and frozen lakes and through mountain forests weighted with snow. You will spend nights in a tent or under the open sky, perhaps accompanied by the northern lights. The journey starts at Jukkasjärvi area in Swedish Lapland and finishes at the edge of the Norwegian fjords in Signaldalen.
These Terms and Conditions of Participation govern the legal relationship between participants and the organiser, Fjällräven International AB, Box 209, 89125 Örnsköldsvik, Sweden (“Fjällräven”).
1. Participation
a) By participating in the application process, and at the latest by confirming registration for Fjällräven Polar (“FP”), you acknowledge and accept these Terms and Conditions of Participation. In these Terms, the participant is referred to as “you” or “participant.”
b) By completing the registration form, you agree that your personal data may be used for all formalities associated with FP. Fjällräven reserves the right to exclude any participant from the event at any time if:
i) the participant has intentionally provided false information or otherwise cheated during the application process;
ii) there is justified suspicion that the participant is unable to take part safely in FP; or
iii) there is justified suspicion that the participant has committed an offence.
c) Fjällräven will organise the participants’ journey and bear their travel expenses from the closest international airport. Fjällräven will also provide participants with the necessary equipment for the event free of charge. Any private taxes or charges incurred as a result of participation shall be borne by the participant. Each participant is responsible for ensuring that they possess a valid passport, visa, and any other required travel documents at their own expense.
d) The entitlement to participate in Fjällräven Polar may not be transferred or assigned to a third party.
2. Requirements for participation
a) Participants must be at least 18 years of age at the time of participation. All personal details provided must be true, accurate, and complete.
b) Fjällräven shall not be liable for any health risks associated with participation in FP. Each participant acknowledges and agrees that it is their own responsibility to determine whether they are sufficiently fit and healthy to safely participate in FP, including, if necessary, by consulting a medical professional.
c) In the event of a public health emergency, environmental disaster, or other similar occurrence, participation in FP may be subject to compliance with local or governmental regulations, including possible travel restrictions. Fjällräven will make reasonable efforts to inform participants of such requirements in a timely manner. If a participant is unable to attend due to such regulations or restrictions, all claims, liabilities, demands, damages (including direct, indirect, incidental, special, and consequential), and losses of any kind, regardless of legal basis, are excluded.
d) The participant declares their willingness to actively participate in FP, including all preparatory activities, the event itself, and any post-event obligations.
e) The participant agrees to comply with all rules, instructions, and guidelines issued by Fjällräven or by the official guides during the event. Fjällräven reserves the right to exclude any participant with immediate effect if they fail tocomply with such rules, instructions, or guidelines. The participant shall not be entitled to any form of compensation for exclusion or participation, except for compensation that has been explicitly agreed upon in writing in advance between the parties.
3. Exclusion of liability
a) Each participant is solely responsible for deciding whether to take part in FP. Notwithstanding anything to the contrary in these Terms and Conditions of Participation, Fjällräven shall not be liable—whether for negligence or otherwise—for any direct, indirect, special, consequential, or personal damages or losses of any kind, including but not limited to loss of revenue, loss of use, or costs of capital.
b) Fjällräven may change, delay, or cancel FP if it deems the conditions to be unsafe. Fjällräven also reserves the right to cancel FP for compelling reasons or cases of force majeure, including but not limited to war, pandemics, epidemics, governmental restrictions resulting therefrom, political unrest, fire, severe weather, burglary, or strike action.
In the event of such cancellation, all participant claims, including claims to participate in a subsequent Fjällräven Polar event, as well as any liabilities, demands, damages (including direct, indirect, incidental, special, and/or consequential), or losses (economic or non-economic) on any legal basis, are excluded.
c) Fjällräven assumes no liability for any health risks associated with participation in FP. Each participant participates at their own risk and responsibility.
d) Fjällräven shall not be liable for property or financial damages, including those caused by gross negligence, except in cases of:
1. Participation
a) By participating in the application process, and at the latest by confirming registration for Fjällräven Polar (“FP”), you acknowledge and accept these Terms and Conditions of Participation. In these Terms, the participant is referred to as “you” or “participant.”
b) By completing the registration form, you agree that your personal data may be used for all formalities associated with FP. Fjällräven reserves the right to exclude any participant from the event at any time if:
i) the participant has intentionally provided false information or otherwise cheated during the application process;
ii) there is justified suspicion that the participant is unable to take part safely in FP; or
iii) there is justified suspicion that the participant has committed an offence.
c) Fjällräven will organise the participants’ journey and bear their travel expenses from the closest international airport. Fjällräven will also provide participants with the necessary equipment for the event free of charge. Any private taxes or charges incurred as a result of participation shall be borne by the participant. Each participant is responsible for ensuring that they possess a valid passport, visa, and any other required travel documents at their own expense.
d) The entitlement to participate in Fjällräven Polar may not be transferred or assigned to a third party.
2. Requirements for participation
a) Participants must be at least 18 years of age at the time of participation. All personal details provided must be true, accurate, and complete.
b) Fjällräven shall not be liable for any health risks associated with participation in FP. Each participant acknowledges and agrees that it is their own responsibility to determine whether they are sufficiently fit and healthy to safely participate in FP, including, if necessary, by consulting a medical professional.
c) In the event of a public health emergency, environmental disaster, or other similar occurrence, participation in FP may be subject to compliance with local or governmental regulations, including possible travel restrictions. Fjällräven will make reasonable efforts to inform participants of such requirements in a timely manner. If a participant is unable to attend due to such regulations or restrictions, all claims, liabilities, demands, damages (including direct, indirect, incidental, special, and consequential), and losses of any kind, regardless of legal basis, are excluded.
d) The participant declares their willingness to actively participate in FP, including all preparatory activities, the event itself, and any post-event obligations.
e) The participant agrees to comply with all rules, instructions, and guidelines issued by Fjällräven or by the official guides during the event. Fjällräven reserves the right to exclude any participant with immediate effect if they fail tocomply with such rules, instructions, or guidelines. The participant shall not be entitled to any form of compensation for exclusion or participation, except for compensation that has been explicitly agreed upon in writing in advance between the parties.
3. Exclusion of liability
a) Each participant is solely responsible for deciding whether to take part in FP. Notwithstanding anything to the contrary in these Terms and Conditions of Participation, Fjällräven shall not be liable—whether for negligence or otherwise—for any direct, indirect, special, consequential, or personal damages or losses of any kind, including but not limited to loss of revenue, loss of use, or costs of capital.
b) Fjällräven may change, delay, or cancel FP if it deems the conditions to be unsafe. Fjällräven also reserves the right to cancel FP for compelling reasons or cases of force majeure, including but not limited to war, pandemics, epidemics, governmental restrictions resulting therefrom, political unrest, fire, severe weather, burglary, or strike action.
In the event of such cancellation, all participant claims, including claims to participate in a subsequent Fjällräven Polar event, as well as any liabilities, demands, damages (including direct, indirect, incidental, special, and/or consequential), or losses (economic or non-economic) on any legal basis, are excluded.
c) Fjällräven assumes no liability for any health risks associated with participation in FP. Each participant participates at their own risk and responsibility.
d) Fjällräven shall not be liable for property or financial damages, including those caused by gross negligence, except in cases of:
- culpable breach of essential contractual obligations (cardinal duties), or
- personal injury (injury to life, body, or health).
The above limitations of liability also apply to the personal liability of Fjällräven’s employees, representatives, vicarious agents, and any third parties engaged by Fjällräven in connection with the execution of FP.
e) Should medical treatment of a participant become necessary during FP, the participant hereby consents to such treatment in advance. Medical services and/or emergency transportation (including helicopter evacuation) are not included and will be billed directly to the participant at customary rates.
Fjällräven does not provide any insurance coverage for medical treatment or evacuation and is not obliged to do so. Participants are responsible formaintaining sufficient health and travel insurance to cover any such costs. Fjällräven’s liability in this regard is excluded.
e) Should medical treatment of a participant become necessary during FP, the participant hereby consents to such treatment in advance. Medical services and/or emergency transportation (including helicopter evacuation) are not included and will be billed directly to the participant at customary rates.
Fjällräven does not provide any insurance coverage for medical treatment or evacuation and is not obliged to do so. Participants are responsible formaintaining sufficient health and travel insurance to cover any such costs. Fjällräven’s liability in this regard is excluded.
- Participants who are EU/EEA or Swiss citizens should be able to present proof of citizenship and are strongly advised to carry a valid European Health Insurance Card (EHIC) to avoid costs for emergency medical care or transportation.
- Non-EU/EEA participants are solely responsible for maintaining adequate health insurance that covers emergency medical care and transportation.
f) Fjällräven assumes no liability for loss of or damage to personal property belonging to participants. Fjällräven and any third parties engaged by it shall not be liable for items stored or kept safe free of charge for participants. Fjällräven’s liability for gross negligence in the selection of third parties remains unaffected.
g) If a participant declares that they do not wish to or are unable to participate in FP, or fails to appear (“no show”) for any reason, Fjällräven will regard such declaration or behaviour, regardless of whether it is justified, as a final waiver of the right to participate. In such cases, all participant claims, including any claim to participate in a subsequent Fjällräven Polar event, and any liabilities, demands, damages (including direct, indirect, incidental, special, or consequential), or losses (economic or non-economic) on any legal basis, are excluded.
4. Filming and photo shoots.
The participant acknowledges and agrees that photographs, video recordings, and audio recordings may be taken of them during FP on behalf of Fjällräven.
Fjällräven reserves the right to store, process, and publish such photographs, interviews, and audio/video recordings (collectively, the “Material”) without restriction as to time, location, or medium, in both printed and digital form. The Material may be used for public relations, marketing, and promotional purposes related to Fjällräven’s products, services, and activities.
The Material may be published free of charge on the websites of Fjällräven, Fenix Outdoor E-com AB (an affiliated company), in Fjällräven’s printed publications, and on Fjällräven’s official social media accounts, including but not limited to Facebook, Instagram, YouTube, LinkedIn, and TikTok.
Fjällräven also reserves the right to display the participant’s name, image, and the result of their participation in connection with the use of the Material.
5. IP rights
a) All rights of any kind and nature whatsoever in and to all outcomes, works, and materials created or resulting from the participant’s performance or participation in FP (the “Result”) shall be and remain the sole and exclusive property of Fjällräven. This includes, without limitation, the perpetual and irrevocable right and licence to use, reproduce, modify, adapt, distribute, publicly perform, display, exploit, and re-use the Result in any form or media, now known or hereafter developed, anywhere in the world. This right extends to all purposes, including but not limited to advertising, promotion, exhibition, and marketing of FP, Fjällräven, or any of its affiliated companies and their products.
b) All rights of any nature whatsoever in and to all still images, motion pictures, videos, photographs, sound recordings, and other materials produced in connection with FP shall likewise be owned exclusively by Fjällräven, its successors, assigns, and licensees.
The participant waives any moral rights (Swedish: ideellarättigheter) under Section 3 of the Swedish Copyright Act (1960:729) to the fullest extent permitted by law. Fjällräven shall have the sole discretion to determine how the Result and Material are used, altered, or presented — including but not limited to editing, formatting, cropping, colour correction, dubbing, subtitling, digital modification, compression, decompression, speed alteration, changes in aspect ratio, integration with advertising, or product placement.
Fjällräven shall have the right to assign, license, or otherwise transfer any or all of its rights under these Terms and Conditions of Participation, in whole or in part, to any person, company, or entity without the prior consent of the participant.
6. Participants' material
It is the sole responsibility of the participant to ensure that any material — including but not limited to images, videos, and texts, which they post on social media platforms or otherwise make publicly available in connection with FP is lawful and does not infringe any third-party rights.
The participant shall indemnify and hold Fjällräven harmless from and against any and all third-party claims, damages, liabilities, costs, or expenses (including reasonable legal fees) arising out of or related to any infringement of third-party rights or violation of applicable law resulting from such participant material.
If the participant acquires or holds any copyright or other intellectual property rights in relation to material created or published by them in connection with FP, the participant hereby grants to Fjällräven a non-exclusive, irrevocable, worldwide, and perpetual license, free of charge, to use such material in any form and for any purpose. This includes the right to translate, adapt, edit, reproduce, distribute, display, and otherwise exploit the material, as well as to transfer or sublicense such rights to affiliated companies within the Fenix Outdoor Group.
7. Final provisions
The FP is carried out exclusively in accordance with Swedish law, regardless of the location/country a participant comes from, unless otherwise prescribed by mandatory statutory provisions.
Should individual provisions be invalid or unenforceable, the remaining provisions shall remain valid.
g) If a participant declares that they do not wish to or are unable to participate in FP, or fails to appear (“no show”) for any reason, Fjällräven will regard such declaration or behaviour, regardless of whether it is justified, as a final waiver of the right to participate. In such cases, all participant claims, including any claim to participate in a subsequent Fjällräven Polar event, and any liabilities, demands, damages (including direct, indirect, incidental, special, or consequential), or losses (economic or non-economic) on any legal basis, are excluded.
4. Filming and photo shoots.
The participant acknowledges and agrees that photographs, video recordings, and audio recordings may be taken of them during FP on behalf of Fjällräven.
Fjällräven reserves the right to store, process, and publish such photographs, interviews, and audio/video recordings (collectively, the “Material”) without restriction as to time, location, or medium, in both printed and digital form. The Material may be used for public relations, marketing, and promotional purposes related to Fjällräven’s products, services, and activities.
The Material may be published free of charge on the websites of Fjällräven, Fenix Outdoor E-com AB (an affiliated company), in Fjällräven’s printed publications, and on Fjällräven’s official social media accounts, including but not limited to Facebook, Instagram, YouTube, LinkedIn, and TikTok.
Fjällräven also reserves the right to display the participant’s name, image, and the result of their participation in connection with the use of the Material.
5. IP rights
a) All rights of any kind and nature whatsoever in and to all outcomes, works, and materials created or resulting from the participant’s performance or participation in FP (the “Result”) shall be and remain the sole and exclusive property of Fjällräven. This includes, without limitation, the perpetual and irrevocable right and licence to use, reproduce, modify, adapt, distribute, publicly perform, display, exploit, and re-use the Result in any form or media, now known or hereafter developed, anywhere in the world. This right extends to all purposes, including but not limited to advertising, promotion, exhibition, and marketing of FP, Fjällräven, or any of its affiliated companies and their products.
b) All rights of any nature whatsoever in and to all still images, motion pictures, videos, photographs, sound recordings, and other materials produced in connection with FP shall likewise be owned exclusively by Fjällräven, its successors, assigns, and licensees.
The participant waives any moral rights (Swedish: ideellarättigheter) under Section 3 of the Swedish Copyright Act (1960:729) to the fullest extent permitted by law. Fjällräven shall have the sole discretion to determine how the Result and Material are used, altered, or presented — including but not limited to editing, formatting, cropping, colour correction, dubbing, subtitling, digital modification, compression, decompression, speed alteration, changes in aspect ratio, integration with advertising, or product placement.
Fjällräven shall have the right to assign, license, or otherwise transfer any or all of its rights under these Terms and Conditions of Participation, in whole or in part, to any person, company, or entity without the prior consent of the participant.
6. Participants' material
It is the sole responsibility of the participant to ensure that any material — including but not limited to images, videos, and texts, which they post on social media platforms or otherwise make publicly available in connection with FP is lawful and does not infringe any third-party rights.
The participant shall indemnify and hold Fjällräven harmless from and against any and all third-party claims, damages, liabilities, costs, or expenses (including reasonable legal fees) arising out of or related to any infringement of third-party rights or violation of applicable law resulting from such participant material.
If the participant acquires or holds any copyright or other intellectual property rights in relation to material created or published by them in connection with FP, the participant hereby grants to Fjällräven a non-exclusive, irrevocable, worldwide, and perpetual license, free of charge, to use such material in any form and for any purpose. This includes the right to translate, adapt, edit, reproduce, distribute, display, and otherwise exploit the material, as well as to transfer or sublicense such rights to affiliated companies within the Fenix Outdoor Group.
7. Final provisions
The FP is carried out exclusively in accordance with Swedish law, regardless of the location/country a participant comes from, unless otherwise prescribed by mandatory statutory provisions.
Should individual provisions be invalid or unenforceable, the remaining provisions shall remain valid.
Release and waiver of liability
I acknowledge that my participation in Fjällräven Polar (“FP”) organised by Fjällräven International AB (the “Event Organiser”) is voluntary.
I acknowledge and agree that it is my responsibility to determine whether I am sufficiently fit and healthy to participate safely in FP, including consulting a medical professional if necessary. I certify that I have not been advised against participation by a healthcare provider and that I have no condition that would endanger myself or others. I accept responsibility for my conduct in connection with FP, including the proper and continuous use of the equipment provided by the Event Organiser.
I understand and knowingly assume all risks inherent in FP, including, without limitation riding on a sled, interaction with and proximity to animals, collisions with sleds, vehicles, obstacles, or terrain hazards, equipment failure or misuse, weather-related risks (including frostbite and snow blindness and travel to and from FP locations.
To the maximum extent permitted by applicable law, I waive, release, and forever discharge the Event Organiser, the event guides, and all other persons or entities involved with FP, and each of their respective parent, subsidiary and affiliated companies, directors, officers, managers, employees, agents, and representatives (collectively, the “Released Parties”), from any and all claims, liabilities, demands, damages (including direct, indirect, incidental, special and/or consequential), losses (economic and non-economic), causes of action, court costs, attorneys’ fees, and litigation expenses (collectively, “Claims”) arising out of or related to my participation in FP or my travel to or from FP, including Claims arising from ordinary (light) negligence, property damage, or property loss/theft.
This exclusion of liability shall not apply to damages caused by willful misconduct or gross negligence of the Event Organiser; or injuries to life, body, or health resulting from an intentional or grossly negligent breach of duty by the Event Organiser.The above limitations of liability also extend to the personal liability of the Event Organiser’s employees, representatives, vicarious agents, and any third parties engaged in connection with FP. Nothing in this waiver limits any mandatory statutory rights of participants under applicable consumer protection laws.
I acknowledge and agree that the Event Organiser and/or the event guides, in their sole discretion, may change, delay, or cancel FP if they believe conditions are unsafe or for other compelling reasons (including force majeure).
I agree to strictly follow and comply with all instructions, rules, and safety guidelines issued by the Event Organiser and/or the event guides.
If medical treatment becomes necessary during FP, I consent in advance to such treatment. I understand that medical services and any emergency transportation (including helicopter evacuation) are not included and that related costs are my sole responsibility unless otherwise required by mandatory law.
I acknowledge that my participation in Fjällräven Polar (“FP”) organised by Fjällräven International AB (the “Event Organiser”) is voluntary.
I acknowledge and agree that it is my responsibility to determine whether I am sufficiently fit and healthy to participate safely in FP, including consulting a medical professional if necessary. I certify that I have not been advised against participation by a healthcare provider and that I have no condition that would endanger myself or others. I accept responsibility for my conduct in connection with FP, including the proper and continuous use of the equipment provided by the Event Organiser.
I understand and knowingly assume all risks inherent in FP, including, without limitation riding on a sled, interaction with and proximity to animals, collisions with sleds, vehicles, obstacles, or terrain hazards, equipment failure or misuse, weather-related risks (including frostbite and snow blindness and travel to and from FP locations.
To the maximum extent permitted by applicable law, I waive, release, and forever discharge the Event Organiser, the event guides, and all other persons or entities involved with FP, and each of their respective parent, subsidiary and affiliated companies, directors, officers, managers, employees, agents, and representatives (collectively, the “Released Parties”), from any and all claims, liabilities, demands, damages (including direct, indirect, incidental, special and/or consequential), losses (economic and non-economic), causes of action, court costs, attorneys’ fees, and litigation expenses (collectively, “Claims”) arising out of or related to my participation in FP or my travel to or from FP, including Claims arising from ordinary (light) negligence, property damage, or property loss/theft.
This exclusion of liability shall not apply to damages caused by willful misconduct or gross negligence of the Event Organiser; or injuries to life, body, or health resulting from an intentional or grossly negligent breach of duty by the Event Organiser.The above limitations of liability also extend to the personal liability of the Event Organiser’s employees, representatives, vicarious agents, and any third parties engaged in connection with FP. Nothing in this waiver limits any mandatory statutory rights of participants under applicable consumer protection laws.
I acknowledge and agree that the Event Organiser and/or the event guides, in their sole discretion, may change, delay, or cancel FP if they believe conditions are unsafe or for other compelling reasons (including force majeure).
I agree to strictly follow and comply with all instructions, rules, and safety guidelines issued by the Event Organiser and/or the event guides.
If medical treatment becomes necessary during FP, I consent in advance to such treatment. I understand that medical services and any emergency transportation (including helicopter evacuation) are not included and that related costs are my sole responsibility unless otherwise required by mandatory law.
Data Protection Statement
Controller within the meaning of data protection law is:
Fjällräven International AB, Box 209, 89125 Örnskölsdvik, Sweden
Fjällräven’s data protection officer can be reached at privacy@fenixoutdoor.com (privacy@fenixoutdoor.com)
b) Collection and processing of your personal data
We process the following data from you if you participate in FP:
Controller within the meaning of data protection law is:
Fjällräven International AB, Box 209, 89125 Örnskölsdvik, Sweden
Fjällräven’s data protection officer can be reached at privacy@fenixoutdoor.com (privacy@fenixoutdoor.com)
b) Collection and processing of your personal data
We process the following data from you if you participate in FP:
• Contact information, in particular, your first name and surname, and where applicable, your title, address, telephone number, email address
• Nationality
• Passport information
• Contact information of an emergency contact (first name and surname and telephone number)
• Date of birth
• Dietary preferences
• Size of clothing and Footwear
We process the above data for the purpose of organising and conducting FP and enabling your participation. This also includes, where applicable, the inclusion of your name in a participant directory that may be provided to other participants (including in electronic form).The legal basis for this processing is Article 6 (1)(b) GDPR (processing necessary for the performance of a contract).It is necessary to process your emergency contact details so that this person can be informed in case of an emergency. If you provide us with the personal data of your emergency contact, we assume that you have obtained that person’s consent for the data to be shared with us.
We process the above data for the purpose of organising and conducting FP and enabling your participation. This also includes, where applicable, the inclusion of your name in a participant directory that may be provided to other participants (including in electronic form).The legal basis for this processing is Article 6 (1)(b) GDPR (processing necessary for the performance of a contract).It is necessary to process your emergency contact details so that this person can be informed in case of an emergency. If you provide us with the personal data of your emergency contact, we assume that you have obtained that person’s consent for the data to be shared with us.
• Health information that could endanger your safety during FP
We may ask whether there are any medical conditions that we should be aware of to ensure your safety and that of other participants during FP. Providing such information is entirely voluntary, but it helps us take necessary precautions.This health data will be shared only with authorised medical personnel on a strict need-to-know basis, all of whom are bound by professional confidentiality.The legal basis for this processing is your explicit consent pursuant to Article 9 (2)(a) GDPR.
We may ask whether there are any medical conditions that we should be aware of to ensure your safety and that of other participants during FP. Providing such information is entirely voluntary, but it helps us take necessary precautions.This health data will be shared only with authorised medical personnel on a strict need-to-know basis, all of whom are bound by professional confidentiality.The legal basis for this processing is your explicit consent pursuant to Article 9 (2)(a) GDPR.
• Photos and/or videos
Photos and/or videos taken during FP may be used for marketing and public relations purposes, as well as for informing the public about Fjällräven’s activities.Such processing (including collection, storage, and transfer to third parties, as well as publication in print materials, on Fjällräven’s websites, and on official social media accounts such as Facebook, Instagram, or similar platforms) is carried out on the basis of Fjällräven’s legitimate interests in promoting its products and activities in accordance with Article 6 (1)(f) GDPR.
Photos and/or videos taken during FP may be used for marketing and public relations purposes, as well as for informing the public about Fjällräven’s activities.Such processing (including collection, storage, and transfer to third parties, as well as publication in print materials, on Fjällräven’s websites, and on official social media accounts such as Facebook, Instagram, or similar platforms) is carried out on the basis of Fjällräven’s legitimate interests in promoting its products and activities in accordance with Article 6 (1)(f) GDPR.
c) External communication service provider
We use an external communication service provider, Marigold Engage, operated by Marketing Technology Partners UK Limited, Northern & Shell Building, 10 Lower Thames Street, EC3R 6AF, London, United Kingdom (“Marigold”), for email communication related to your participation in FP.
We engage Marigold on the basis of Article 6 (1)(b) GDPR, as the use of this service is necessary to perform and administer the contractual relationship established through your participation in the FP.
While data are generally stored within the EU/EEA, Marigold may also process data in the United States. In such cases, the transfer is protected by EU Standard Contractual Clauses, ensuring an adequate level of data protection.
We have concluded a data processing agreement with Marigold in accordance with Article 28 GDPR, obliging Marigold to protect participants’ personal data and to refrain from sharing such data with unauthorised third parties.
Further information about Marigold’s data processing can be found in its privacy policy: https://meetmarigold.com/privacy-notices/ (https://meetmarigold.com/privacy-notices/)
We use an external communication service provider, Marigold Engage, operated by Marketing Technology Partners UK Limited, Northern & Shell Building, 10 Lower Thames Street, EC3R 6AF, London, United Kingdom (“Marigold”), for email communication related to your participation in FP.
We engage Marigold on the basis of Article 6 (1)(b) GDPR, as the use of this service is necessary to perform and administer the contractual relationship established through your participation in the FP.
While data are generally stored within the EU/EEA, Marigold may also process data in the United States. In such cases, the transfer is protected by EU Standard Contractual Clauses, ensuring an adequate level of data protection.
We have concluded a data processing agreement with Marigold in accordance with Article 28 GDPR, obliging Marigold to protect participants’ personal data and to refrain from sharing such data with unauthorised third parties.
Further information about Marigold’s data processing can be found in its privacy policy: https://meetmarigold.com/privacy-notices/ (https://meetmarigold.com/privacy-notices/)
d) Newsletter
With your consent, you can subscribe to our Newsletter, with which we provide regular information about our current interesting offers as well as our Fjällräven goods and events.
We use the so-called double opt-in procedure to sign up for our newsletter. This means that we send you an email to the email address provided after you have registered, in which we request confirmation that you want to be sent the Newsletter. If you do not confirm your registration, you will not receive our Newsletter and we will not save your email address. Moreover, we store the IP addresses used and times of registration and confirmation. The purpose of the procedure is to verify your registration and, where applicable, be able to clear up a possible misuse of your personal data.
It is only mandatory to provide an email address in order to receive the Newsletter. After your confirmation, we save your email address for the purpose of sending the Newsletter. The legal basis is Art. 6 (1) Sentence 1 (a) GDPR.
You can withdraw your consent to being sent the Newsletter at any time and unsubscribe from the Newsletter. The withdrawal can be declared by clicking on the link provided in each Newsletter email or through a message sent to the contact details provided in the legal notice of www.fjallraven.com.
With your consent, you can subscribe to our Newsletter, with which we provide regular information about our current interesting offers as well as our Fjällräven goods and events.
We use the so-called double opt-in procedure to sign up for our newsletter. This means that we send you an email to the email address provided after you have registered, in which we request confirmation that you want to be sent the Newsletter. If you do not confirm your registration, you will not receive our Newsletter and we will not save your email address. Moreover, we store the IP addresses used and times of registration and confirmation. The purpose of the procedure is to verify your registration and, where applicable, be able to clear up a possible misuse of your personal data.
It is only mandatory to provide an email address in order to receive the Newsletter. After your confirmation, we save your email address for the purpose of sending the Newsletter. The legal basis is Art. 6 (1) Sentence 1 (a) GDPR.
You can withdraw your consent to being sent the Newsletter at any time and unsubscribe from the Newsletter. The withdrawal can be declared by clicking on the link provided in each Newsletter email or through a message sent to the contact details provided in the legal notice of www.fjallraven.com.
e) External Newsletter service provider
The sending of newsletters is also carried out via Marigold, to whom we pass on the data you provided when you registered for the newsletter. This transfer takes place in accordance with Art. 6 (1)(f) GDPR and serves our legitimate interest in using an effective, secure, and user-friendly newsletter system.
Marigold uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the emails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. In this way it can be determined whether a newsletter message has been opened and which links have been clicked. With the help of conversion tracking, it can also be analysed whether a previously defined action (e.g.purchase of a product on our website) has taken place after clicking a link in the newsletter.
Technical information is also recorded (e.g. time of access, IP address, browser type, and operating system). The data is collected only in pseudonymised form and is not linked to your other personal data; a direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses help us better adapt future newsletters to the interests of recipients.
If you would like to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
The sending of newsletters is also carried out via Marigold, to whom we pass on the data you provided when you registered for the newsletter. This transfer takes place in accordance with Art. 6 (1)(f) GDPR and serves our legitimate interest in using an effective, secure, and user-friendly newsletter system.
Marigold uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the emails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. In this way it can be determined whether a newsletter message has been opened and which links have been clicked. With the help of conversion tracking, it can also be analysed whether a previously defined action (e.g.purchase of a product on our website) has taken place after clicking a link in the newsletter.
Technical information is also recorded (e.g. time of access, IP address, browser type, and operating system). The data is collected only in pseudonymised form and is not linked to your other personal data; a direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses help us better adapt future newsletters to the interests of recipients.
If you would like to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
We have concluded a data-processing agreement with Marigold, by which we oblige Marigold to protect our participants’ data and not to pass them on to third parties.
Marigold may also process data in the USA, relying on EU Standard Contractual Clauses to ensure compliance with the European level of data protection.
You can view Marigold’s privacy policy here: https://meetmarigold.com/privacy-notices/
f) Recipients of personal data
Service Providers (Processors):
The recipients of your personal data include, among others, our service providers, including processors such as Marigold. Data is transferred to these third parties solely for the purpose of enabling participation in FP or for carrying out related communication and marketing activities on our behalf.
All processors are carefully selected and operate under written data-processing agreements in accordance with Article 28 GDPR. They act strictly on Fjällräven’s instructions and are granted access to personal data only to the extent and for the duration necessary to provide their contracted services.
Fenix Outdoor Group:
We may also share participants’ personal data with other companies within the Fenix Outdoor Group, provided that such data is used in accordance with this Data Protection Statement. This serves our legitimate interests in internal administration and data sharing within the corporate group — in particular for the centralization of data storage, process optimization, administrative support, and marketing and advertising purposes, pursuant to Article 6 (1)(f) GDPR.
In addition, submitted videos may be published on Fjällräven’s official websitesand social media accounts for marketing purposes, which also constitutes a legitimate interest of Fjällräven under Article 6 (1)(f) GDPR.
You have the right to object at any time to the processing of your personal data on the basis of legitimate interests, including such sharing within the Fenix Outdoor Group. To exercise this right, you may contact Fjällräven at any time using the contact details provided in this Data Protection Statement.
f) Recipients of personal data
Service Providers (Processors):
The recipients of your personal data include, among others, our service providers, including processors such as Marigold. Data is transferred to these third parties solely for the purpose of enabling participation in FP or for carrying out related communication and marketing activities on our behalf.
All processors are carefully selected and operate under written data-processing agreements in accordance with Article 28 GDPR. They act strictly on Fjällräven’s instructions and are granted access to personal data only to the extent and for the duration necessary to provide their contracted services.
Fenix Outdoor Group:
We may also share participants’ personal data with other companies within the Fenix Outdoor Group, provided that such data is used in accordance with this Data Protection Statement. This serves our legitimate interests in internal administration and data sharing within the corporate group — in particular for the centralization of data storage, process optimization, administrative support, and marketing and advertising purposes, pursuant to Article 6 (1)(f) GDPR.
In addition, submitted videos may be published on Fjällräven’s official websitesand social media accounts for marketing purposes, which also constitutes a legitimate interest of Fjällräven under Article 6 (1)(f) GDPR.
You have the right to object at any time to the processing of your personal data on the basis of legitimate interests, including such sharing within the Fenix Outdoor Group. To exercise this right, you may contact Fjällräven at any time using the contact details provided in this Data Protection Statement.
g) Duration of storage
The participant´s data will be stored until the expiry of statutory retention and limitation periods.
In the event the participant subscribes to our newsletter and subject to a withdrawal of the consent of the person concerned, the email address of the person concerned will be stored indefinitely only for the specific purpose.
Photos/videos, which are made for marketing purposes, are stored only for the specific purpose for an indefinite period.
The participant´s data will be stored until the expiry of statutory retention and limitation periods.
In the event the participant subscribes to our newsletter and subject to a withdrawal of the consent of the person concerned, the email address of the person concerned will be stored indefinitely only for the specific purpose.
Photos/videos, which are made for marketing purposes, are stored only for the specific purpose for an indefinite period.
h) Your rights as data subject
You have the following rights against us regarding the personal data concerning you:
You have the following rights against us regarding the personal data concerning you:
– right of access
– right to correction or erasure
– right to restriction of the processing
– right to object to the processing
– right to data portability.
You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us. The competent supervisory authority is:
Swedish Data Protection Authority (Integritetsskyddsmyndigheten), Integritetsskyddsmyndigheten, Box 8114, 104 20 Stockholm, Sweden, Phone: +46 (0) 8 657 61 00, Email: imy@imy.se, https://www.imy.se/en/individuals/forms-and-e-services/file-a-gdpr-complaint/ (https://www.imy.se/en/individuals/forms-and-e-services/file-a-gdpr-complaint/)
You can also contact the data protection officer if you need help in exercising your rights against us. The data protection officer is bound to secrecy and can be reached via privacy@fenixoutdoor.com.
Swedish Data Protection Authority (Integritetsskyddsmyndigheten), Integritetsskyddsmyndigheten, Box 8114, 104 20 Stockholm, Sweden, Phone: +46 (0) 8 657 61 00, Email: imy@imy.se, https://www.imy.se/en/individuals/forms-and-e-services/file-a-gdpr-complaint/ (https://www.imy.se/en/individuals/forms-and-e-services/file-a-gdpr-complaint/)
You can also contact the data protection officer if you need help in exercising your rights against us. The data protection officer is bound to secrecy and can be reached via privacy@fenixoutdoor.com.
i) Objection to or withdrawal of consent to processing of your data
If you have granted consent to the processing of your data, you can withdraw your consent at any time. Such a withdrawal affects the admissibility of the processing of your personal data after you have expressed it to us.
Insofar as we base the processing of your personal data on our legitimate interests, you can object to the processing. When making such an objection, we request that you set out the reasons why we should not have processed your personal data as we did. In case your complaint is justified, we shall review the circumstances and shall either suspend or adjust the data processing or show you our compelling grounds for protection, on the basis of which we continue the processing. To exercise your right of withdrawal or objection, please contact privacy@fenixoutdoor.com.
If you have granted consent to the processing of your data, you can withdraw your consent at any time. Such a withdrawal affects the admissibility of the processing of your personal data after you have expressed it to us.
Insofar as we base the processing of your personal data on our legitimate interests, you can object to the processing. When making such an objection, we request that you set out the reasons why we should not have processed your personal data as we did. In case your complaint is justified, we shall review the circumstances and shall either suspend or adjust the data processing or show you our compelling grounds for protection, on the basis of which we continue the processing. To exercise your right of withdrawal or objection, please contact privacy@fenixoutdoor.com.
Otherwise, the principles of data protection at our website (https://experience.fjallraven.com/legal/privacy-policy) apply.
Posted In
Share
