Fjällräven Polar
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Fjällräven Polar 2027 – Terms and Conditions of Application
These Terms and Conditions of Application govern theapplication process for the opportunity to participate in Fjällräven Polar 2027 (“FP”), organised byFjällräven International AB, Box 209, 89125 Örnsköldsvik, Sweden.
By submitting an application, the applicant accepts these Terms and Conditions of Application.
By submitting an application, the applicant accepts these Terms and Conditions of Application.
1. General
The FP application process is organised by Fjällräven International AB, Box 209, 89125 Örnsköldsvik, Sweden (“Fjällräven”).
Information regarding the FP application process may be communicated via Fjällräven's website, social media channels, newsletters and other communication channels.
Applicants may publish their challenge submission using a third-party social network, video platform or website of their choice in accordance with Section 3 below. Unless expressly stated otherwise, such third-party services are not sponsors, supporters or organisers of FP and are not affiliated with the FP application process. Any questions, comments or complaints regarding the application process must therefore be addressed directly to Fjällräven.
Anyone who meets the application and participation requirements set out below and would like to get to know the Swedish and Norwegian arctic wilderness in a special way may apply for FP.
The application form will be available from 29 September 2026 at 10 AM CET and ends 3 November at 23:59 CET (the “Application Period”).
The FP application process is organised by Fjällräven International AB, Box 209, 89125 Örnsköldsvik, Sweden (“Fjällräven”).
Information regarding the FP application process may be communicated via Fjällräven's website, social media channels, newsletters and other communication channels.
Applicants may publish their challenge submission using a third-party social network, video platform or website of their choice in accordance with Section 3 below. Unless expressly stated otherwise, such third-party services are not sponsors, supporters or organisers of FP and are not affiliated with the FP application process. Any questions, comments or complaints regarding the application process must therefore be addressed directly to Fjällräven.
Anyone who meets the application and participation requirements set out below and would like to get to know the Swedish and Norwegian arctic wilderness in a special way may apply for FP.
The application form will be available from 29 September 2026 at 10 AM CET and ends 3 November at 23:59 CET (the “Application Period”).
2. Application requirements
Applicants must be at least 18 years of age on the first day of FP. All information provided as part of the application must be true, accurate and complete.
Applicants are not required to have an account with any particular social network or video platform. However, the challenge submission must be made publicly accessible through a URL that can be accessed by Fjällräven and the jury in accordance with Section 3.
Applications may be submitted exclusively online via: https://experience.fjallraven.com/polar/apply
Application is free of charge and is not conditional upon the purchase of any Fjällräven product or service.
Applicants are not required to have an account with any particular social network or video platform. However, the challenge submission must be made publicly accessible through a URL that can be accessed by Fjällräven and the jury in accordance with Section 3.
Applications may be submitted exclusively online via: https://experience.fjallraven.com/polar/apply
Application is free of charge and is not conditional upon the purchase of any Fjällräven product or service.
FP takes place in demanding Arctic winter conditions and involves significant physical activity. Applicants should therefore consider whether they are reasonably able to participate in such an event before applying.
Selection through the application process does not constitute final confirmation of participation. Applicants who are provisionally selected will be required to complete the registration process, accept the Terms and Conditions of Participation and undergo a mandatory medical fitness assessment by a physician or other qualified medical professional in accordance with the instructions provided by Fjällräven.
Final participation is conditional upon completion of the required health assessment and confirmation that the applicable medical fitness requirements for participation are met. An applicant who does not complete the required health assessment within the specified period, or who does not meet the applicable medical fitness requirements, cannot participate in FP.
Selection through the application process does not constitute final confirmation of participation. Applicants who are provisionally selected will be required to complete the registration process, accept the Terms and Conditions of Participation and undergo a mandatory medical fitness assessment by a physician or other qualified medical professional in accordance with the instructions provided by Fjällräven.
Final participation is conditional upon completion of the required health assessment and confirmation that the applicable medical fitness requirements for participation are met. An applicant who does not complete the required health assessment within the specified period, or who does not meet the applicable medical fitness requirements, cannot participate in FP.
Further details regarding the health assessment and the conditions of participation are set out in the Terms and Conditions of Participation and the related data protection information, available here: https://experience.fjallraven.com/articles/fjallraven-polar-terms-and-conditions-of-participation
3. Application process
To apply for Fjällräven Polar 2027, applicants must:
a) first complete and publish the FP challenge; and
b) subsequently complete and submit the application form, including the URL to their challenge submission,
b) subsequently complete and submit the application form, including the URL to their challenge submission,
in each case within the applicable deadlines.
a) Challenge submission
The challenge consists of creating a video with a maximum duration of three minutes in accordance with the challenge instructions issued by Fjällräven.
Applicants may publish their challenge video on a social network, video-sharing platform, other online platform or publicly accessible website of their choice.
The challenge video must be accessible through a public URL (“Challenge URL”). The Challenge URL must enable Fjällräven and the appointed jury to access and view the complete challenge submission without requiring individual access approval, a password or payment.
The challenge consists of creating a video with a maximum duration of three minutes in accordance with the challenge instructions issued by Fjällräven.
Applicants may publish their challenge video on a social network, video-sharing platform, other online platform or publicly accessible website of their choice.
The challenge video must be accessible through a public URL (“Challenge URL”). The Challenge URL must enable Fjällräven and the appointed jury to access and view the complete challenge submission without requiring individual access approval, a password or payment.
Applicants are responsible for ensuring that their Challenge URL is correct and that their challenge submission remains accessible to Fjällräven throughout the application and selection process.
Fjällräven is not responsible if a challenge submission cannot be assessed because, for example, the URL submitted by the applicant is incorrect, the content has been deleted or restricted, the relevant service is unavailable, or the applicant's privacy or access settings prevent Fjällräven or the jury from accessing it.
Where the Challenge URL is associated with a public user profile, any publicly visible profile photograph may also be used by Fjällräven for the purposes described in Sections 5 and 7. Applicants should therefore ensure that they have the necessary rights and permissions for Fjällräven to use such profile photograph for these purposes.
The challenge details will be published on Fjällräven's website on 29 Septemberand may additionally be communicated through Fjällräven's social media, newsletter and other communication channels.
b) Application form
Fjällräven is not responsible if a challenge submission cannot be assessed because, for example, the URL submitted by the applicant is incorrect, the content has been deleted or restricted, the relevant service is unavailable, or the applicant's privacy or access settings prevent Fjällräven or the jury from accessing it.
Where the Challenge URL is associated with a public user profile, any publicly visible profile photograph may also be used by Fjällräven for the purposes described in Sections 5 and 7. Applicants should therefore ensure that they have the necessary rights and permissions for Fjällräven to use such profile photograph for these purposes.
The challenge details will be published on Fjällräven's website on 29 Septemberand may additionally be communicated through Fjällräven's social media, newsletter and other communication channels.
b) Application form
The challenge submission must be published before the application form is submitted, as the Challenge URL forms part of the mandatory application information.
Applicants must submit the application form through the Fjällräven Experience Hub and provide the information requested in the form, including the Challenge URL.
An application is complete only once the completed application form, including a valid and accessible Challenge URL, has been submitted before the end of the Application Period.
Submitting or publishing a challenge video alone does not constitute an application for FP.
Applicants must submit the application form through the Fjällräven Experience Hub and provide the information requested in the form, including the Challenge URL.
An application is complete only once the completed application form, including a valid and accessible Challenge URL, has been submitted before the end of the Application Period.
Submitting or publishing a challenge video alone does not constitute an application for FP.
4. Content standards and House Rules
The following content standards and “House Rules” apply to all FP challenge submissions.
Challenge submissions must not:
The following content standards and “House Rules” apply to all FP challenge submissions.
Challenge submissions must not:
- contain defamatory material or otherwise unlawfully infringe the rights of another person;
- contain obscene, offensive, hateful, discriminatory, threatening or sexually explicit material;
- contain materially false or deliberately misleading content;
- harass, threaten or intimidate another person;
- promote unlawful discrimination based on, among other things, race or ethnic origin, sex, religion or belief, nationality, disability, sexual orientation or age;
- show, promote or encourage unlawful activity, violence, racial hatred, cruelty to animals or other unlawful behaviour; or
- promote or encourage unreasonably dangerous conduct or activities contrary to the challenge instructions or reasonable safety precautions.
Applicants must also comply with applicable law and with the applicable terms and conditions of the social network, video platform or website on which they choose to publish their challenge submission.
If a challenge submission breaches these Terms, the House Rules or applicable law, Fjällräven may disqualify the applicant. Where Fjällräven controls the relevant publication or has the technical ability to do so, Fjällräven may also remove or cease displaying such content. Fjällräven may report unlawful or seriously concerning content to the relevant platform operator or competent authorities where appropriate.
Applicants warrant that they own or have obtained all rights, licences, permissions and consents necessary to create and publish their challenge submission and to grant Fjällräven the rights set out in Section 5. This applies in particular to any photographs, footage, music, sound recordings, artwork, text or other third-party material included in the challenge submission.
All identifiable individuals appearing in the challenge submission must have agreed to being recorded and to the publication and use of the challenge submission in accordance with these Terms. Where an identifiable individual is under the age of 18, the applicant must have obtained any consent required from that individual's parent or legal guardian.
To the extent permitted by applicable law, applicants agree not to assert moral rights in a manner that would prevent Fjällräven from exercising the rights granted under Section 5.
5. Rights of use
If a challenge submission breaches these Terms, the House Rules or applicable law, Fjällräven may disqualify the applicant. Where Fjällräven controls the relevant publication or has the technical ability to do so, Fjällräven may also remove or cease displaying such content. Fjällräven may report unlawful or seriously concerning content to the relevant platform operator or competent authorities where appropriate.
Applicants warrant that they own or have obtained all rights, licences, permissions and consents necessary to create and publish their challenge submission and to grant Fjällräven the rights set out in Section 5. This applies in particular to any photographs, footage, music, sound recordings, artwork, text or other third-party material included in the challenge submission.
All identifiable individuals appearing in the challenge submission must have agreed to being recorded and to the publication and use of the challenge submission in accordance with these Terms. Where an identifiable individual is under the age of 18, the applicant must have obtained any consent required from that individual's parent or legal guardian.
To the extent permitted by applicable law, applicants agree not to assert moral rights in a manner that would prevent Fjällräven from exercising the rights granted under Section 5.
5. Rights of use
Applicants retain ownership of their challenge submissions.
By submitting a Challenge URL as part of an FP application, the applicant grants Fjällräven and its affiliated companies a non-exclusive, worldwide, royalty-free, transferable and sublicensable licence to use, reproduce, publish, communicate, display, distribute and make available the challenge submission and any accompanying material for purposes connected with:
By submitting a Challenge URL as part of an FP application, the applicant grants Fjällräven and its affiliated companies a non-exclusive, worldwide, royalty-free, transferable and sublicensable licence to use, reproduce, publish, communicate, display, distribute and make available the challenge submission and any accompanying material for purposes connected with:
- administering and evaluating the FP application process;
- reporting and communicating about FP and the FP application process; and
- promoting FP, Fjällräven and related Fjällräven activities.
The licence includes the right to reasonably edit, crop, format, translate, subtitle or otherwise adapt the challenge submission for these purposes, provided that such use does not materially misrepresent the applicant or their submission.
Fjällräven may, but is not obliged to, display or republish challenge submissions on Fjällräven's websites, the Fjällräven Experience Hub, official social media accounts or other Fjällräven communication channels.
The licence is granted for the duration of the applicable intellectual property rights, subject to mandatory applicable law and applicable data protection and personality rights.
Applicants acknowledge that content they make publicly available online may be viewed, shared, copied or otherwise interacted with by third parties. Fjällräven is not responsible for independent use or distribution of publicly available content by third parties outside Fjällräven's reasonable control.
The rights granted under this Section also apply to any profile photograph publicly associated with the account or profile through which the Challenge Submission is made, to the extent such photograph is used by Fjällräven for the purpose of announcing or communicating about provisionally selected participants. The applicant warrants that they have the rights and permissions necessary to grant such use.
The licence is granted for the duration of the applicable intellectual property rights, subject to mandatory applicable law and applicable data protection and personality rights.
Applicants acknowledge that content they make publicly available online may be viewed, shared, copied or otherwise interacted with by third parties. Fjällräven is not responsible for independent use or distribution of publicly available content by third parties outside Fjällräven's reasonable control.
The rights granted under this Section also apply to any profile photograph publicly associated with the account or profile through which the Challenge Submission is made, to the extent such photograph is used by Fjällräven for the purpose of announcing or communicating about provisionally selected participants. The applicant warrants that they have the rights and permissions necessary to grant such use.
6. Selection
Following expiry of the Application Period, a jury appointed by Fjällräven will assess eligible applications and select the applicants whom Fjällräven intends to invite to participate in FP 2027.
Applications will be assessed on the basis of criteria including:
Applications will be assessed on the basis of criteria including:
- completion of the challenge in accordance with the applicable instructions;
- adherence to the challenge theme and rules;
- originality and creativity;
- storytelling and presentation; and
- the applicant's ability to engage and inspire others through their challenge submission.
Publicly visible reach and engagement may be taken into account as additional contextual information where such information is available, but applicants are not required to achieve any minimum number of followers, views, reactions or other engagement metrics.
Applicants selected by the jury are provisionally selected participants. Final participation remains subject to completion of the registration process and all requirements set out in the Terms and Conditions of Participation, including the mandatory medical fitness assessment referred to in Section 2.
The opportunity to participate is personal and may not be sold, transferred, assigned to another person or deferred to a later FP event.
Applicants selected by the jury are provisionally selected participants. Final participation remains subject to completion of the registration process and all requirements set out in the Terms and Conditions of Participation, including the mandatory medical fitness assessment referred to in Section 2.
The opportunity to participate is personal and may not be sold, transferred, assigned to another person or deferred to a later FP event.
7. Notification and confirmation
Provisionally selected applicants will be notified directly by Fjällräven by email to the email address provided in their application on 9 December. Fjällräven may additionally attempt to contact selected applicants by telephone.
The provisionally selected participants will also be publicly announced on 9 December through Fjällräven’s website and/or official social media channels. The public announcement may include the participant’s name, country, profile photograph (where available), challenge submission and/or other information relating to their FP application, in accordance with these Terms and the applicable Data Protection Statement. Where no suitable profile photograph is available, Fjällräven may request the provisionally selected participant to provide a photograph for this purpose.
The public announcement does not constitute final confirmation of participation. Final participation remains subject to completion of the registration process and all applicable participation requirements, including the mandatory medical fitness assessment.
Provisionally selected applicants must complete the registration process and provide all requested confirmations and information within the deadline specified in Fjällräven's notification.
If a provisionally selected applicant:
Provisionally selected applicants will be notified directly by Fjällräven by email to the email address provided in their application on 9 December. Fjällräven may additionally attempt to contact selected applicants by telephone.
The provisionally selected participants will also be publicly announced on 9 December through Fjällräven’s website and/or official social media channels. The public announcement may include the participant’s name, country, profile photograph (where available), challenge submission and/or other information relating to their FP application, in accordance with these Terms and the applicable Data Protection Statement. Where no suitable profile photograph is available, Fjällräven may request the provisionally selected participant to provide a photograph for this purpose.
The public announcement does not constitute final confirmation of participation. Final participation remains subject to completion of the registration process and all applicable participation requirements, including the mandatory medical fitness assessment.
Provisionally selected applicants must complete the registration process and provide all requested confirmations and information within the deadline specified in Fjällräven's notification.
If a provisionally selected applicant:
- does not respond or complete the registration process within the applicable deadline;
- cannot be contacted using the contact details provided;
- declines the opportunity to participate;
- does not complete the mandatory health assessment within the applicable deadline; or
- does not fulfil the applicable participation or medical fitness requirements,
Fjällräven may withdraw the offer and select another applicant. In such case, Fjällräven may update the public announcement accordingly.
Applicants who are not selected may also be notified by email.
Applicants who are not selected may also be notified by email.
8. Exclusion from application process
Employees of Fjällräven and of affiliated companies as well as their family members and relatives are excluded from participation. Persons who submit incorrect personal data are excluded from application process.
Fjällräven may also exclude an applicant if there are reasonable grounds to believe that the applicant:
Fjällräven may also exclude an applicant if there are reasonable grounds to believe that the applicant:
- has provided materially false, inaccurate or misleading information;
- has manipulated or attempted to manipulate the application or selection process;
- does not meet the eligibility requirements;
- has materially breached these Terms or the House Rules; or
- has used fraudulent, automated or otherwise unfair methods in connection with the application.
9. Changes, suspension or termination of the application process
Fjällräven may modify, suspend or terminate the application process where reasonably necessary due to material organisational, technical, safety or legal reasons or circumstances outside Fjällräven's reasonable control.
Such circumstances may include cancellation of FP, war, terrorism, serious public-health events, governmental restrictions, political unrest, fire, severe weather or natural disasters, major technical failures, strikes or other events of force majeure.
Where reasonably possible, Fjällräven will inform applicants of material changes through the FP website or other appropriate communication channels.
Nothing in this Section excludes any rights or liability that cannot lawfully be excluded.
Such circumstances may include cancellation of FP, war, terrorism, serious public-health events, governmental restrictions, political unrest, fire, severe weather or natural disasters, major technical failures, strikes or other events of force majeure.
Where reasonably possible, Fjällräven will inform applicants of material changes through the FP website or other appropriate communication channels.
Nothing in this Section excludes any rights or liability that cannot lawfully be excluded.
10. Limitation of liability
Fjällräven is not responsible for delays, interruptions or failures in the application process caused by circumstances outside its reasonable control, including failures or interruptions of third-party social networks, video platforms, websites, internet connections or other technical services.
Applicants are responsible for ensuring that their application is submitted correctly and on time and that their Challenge URL remains accessible as required under these Terms.
Nothing in these Terms excludes or limits Fjällräven's liability to the extent that such exclusion or limitation is prohibited under applicable law, including liability for intent or gross negligence and mandatory liability relating to injury to life, body or health.
Applicants are responsible for ensuring that their application is submitted correctly and on time and that their Challenge URL remains accessible as required under these Terms.
Nothing in these Terms excludes or limits Fjällräven's liability to the extent that such exclusion or limitation is prohibited under applicable law, including liability for intent or gross negligence and mandatory liability relating to injury to life, body or health.
11. Final provisions
Fjällräven may disqualify applicants who fraudulently or unfairly attempt to manipulate the application or selection process.
Question or complaints concerning the application process should be submitted to Fjällräven without undue delay at polar@fjallraven.com.
The selection of potential participants and the result are final. There is no legal recourse available.
The jury's decision regarding the assessment and selection of applicants is final. This does not affect any rights or remedies available under mandatory applicable law.
These Terms and the FP application process are governed by Swedish law. This choice of law does not deprive an applicant of any protection afforded by mandatory provisions of law that would otherwise apply.
If any provision of these Terms is invalid or unenforceable, the remaining provisions shall remain unaffected.
Question or complaints concerning the application process should be submitted to Fjällräven without undue delay at polar@fjallraven.com.
The selection of potential participants and the result are final. There is no legal recourse available.
The jury's decision regarding the assessment and selection of applicants is final. This does not affect any rights or remedies available under mandatory applicable law.
These Terms and the FP application process are governed by Swedish law. This choice of law does not deprive an applicant of any protection afforded by mandatory provisions of law that would otherwise apply.
If any provision of these Terms is invalid or unenforceable, the remaining provisions shall remain unaffected.
Data protection Statement Fjällräven Polar Application
This Data Protection Statement explains how Fjällräven International AB processes your personal data when you apply for the opportunity to participate in Fjällräven Polar 2027 (“FP”).
a) Controller and contact details:
The controller within the meaning of applicable data protection law is:
Fjällräven International AB, Box 209, 89125 Örnsköldsvik, Sweden
Fjällräven’s data protection officer can be contacted at Privacy@fenixoutdoor.com
The controller within the meaning of applicable data protection law is:
Fjällräven International AB, Box 209, 89125 Örnsköldsvik, Sweden
Fjällräven’s data protection officer can be contacted at Privacy@fenixoutdoor.com
b) Collection and processing of your personal data
if you apply for FP, we process personal data that you provide through the application form and as part of the application process. Depending on the information requested in the application form, this may include:
- First name
- Surname
- E-mail address
- Age/date of birth, as applicable
- the URL to challenge submission (“Challange URL”)
- where available, a publicly visible profile photograph associated with the Challenge URL
- the content of the challenge submission
- information that is publicly accessible at or in connection with the Challenge URL to the extent relevant for reviewing and evaluating your application
- communications between you and Fjällräven concerning your application.
We may also record information relating to the administration and assessment of your application, for example whether the application is complete, whether the Challenge URL is accessible and the jury’s assessment of your submission.
We do not require an Instagram, TikTok or other specific social-media account. You may publish your challenge submission on a social network, video platform or publicly accessible website of your choice, provided that the Challenge URL satisfies the requirements set out in the Terms and Conditions of Application.
We do not require an Instagram, TikTok or other specific social-media account. You may publish your challenge submission on a social network, video platform or publicly accessible website of your choice, provided that the Challenge URL satisfies the requirements set out in the Terms and Conditions of Application.
Purpose and legal basis
We process the above personal data in order to:
We process the above personal data in order to:
- receive and administer your application;
- verify that the application requirements are met;
- access and review your challenge submission;
- allow the appointed jury to assess your application;
- select potential participants;
- communicate with you regarding the application process and its outcome; and
- where you are provisionally selected, invite you to proceed to the registration and participation process.
The legal basis for this processing is Article 6(1)(b) GDPR, as the processing is necessary in order to administer the FP application process in accordance with the Terms and Conditions of Application and to take steps at your request in connection with possible participation in FP.
Providing the information marked as mandatory in the application form, including a valid Challenge URL, is necessary in order to submit and assess your application. If you do not provide this information, we will not be able to process your application.
Information identified as optional is not required in order to submit an application.
Providing the information marked as mandatory in the application form, including a valid Challenge URL, is necessary in order to submit and assess your application. If you do not provide this information, we will not be able to process your application.
Information identified as optional is not required in order to submit an application.
Health information
We do not ask applicants to provide medical or health information as part of the initial FP application.
Applicants who are provisionally selected will be required to undergo a separate medical fitness assessment as a condition of final participation in FP.
Before any health information is collected or processed for that purpose, provisionally selected applicants will receive separate information explaining the medical assessment process, the health information that is required, the purposes and legal bases for its processing, the persons who may access it and the applicable retention period.
Please therefore do not include medical information or other sensitive personal information in your application or challenge submission unless it is genuinely necessary for the content you choose to submit.
We do not ask applicants to provide medical or health information as part of the initial FP application.
Applicants who are provisionally selected will be required to undergo a separate medical fitness assessment as a condition of final participation in FP.
Before any health information is collected or processed for that purpose, provisionally selected applicants will receive separate information explaining the medical assessment process, the health information that is required, the purposes and legal bases for its processing, the persons who may access it and the applicable retention period.
Please therefore do not include medical information or other sensitive personal information in your application or challenge submission unless it is genuinely necessary for the content you choose to submit.
c) Challenge submissions and publicly available information
Your Challenge URL must be publicly accessible so that Fjällräven and the appointed jury can access and assess your challenge submission.
When reviewing your Challenge URL, we may process the content you have made publicly accessible at that URL and information directly associated with the submission, to the extent necessary for the assessment of your application.
We do not generally seek to collect information from other areas of your social-media profile, website or online presence that are unrelated to your FP application.
The platform or website on which you choose to publish your challenge submission may process personal data independently in accordance with its own terms and privacy information. Fjällräven does not control such independent processing by the third-party platform or website provider.
Applicants are responsible for reviewing the privacy settings and terms applicable to the service they choose to use and for ensuring that their Challenge URL remains accessible for the period required under the Terms and Conditions of Application.
Your Challenge URL must be publicly accessible so that Fjällräven and the appointed jury can access and assess your challenge submission.
When reviewing your Challenge URL, we may process the content you have made publicly accessible at that URL and information directly associated with the submission, to the extent necessary for the assessment of your application.
We do not generally seek to collect information from other areas of your social-media profile, website or online presence that are unrelated to your FP application.
The platform or website on which you choose to publish your challenge submission may process personal data independently in accordance with its own terms and privacy information. Fjällräven does not control such independent processing by the third-party platform or website provider.
Applicants are responsible for reviewing the privacy settings and terms applicable to the service they choose to use and for ensuring that their Challenge URL remains accessible for the period required under the Terms and Conditions of Application.
d) Use of challenge submissions for communication, PR and marketing
In accordance with the Terms and Conditions of Application, Fjällräven may select challenge submissions for use in communications relating to FP, including publication or republication on Fjällräven’s websites, the Fjällräven Experience Hub, official social-media accounts and other Fjällräven communication channels.
Such use may involve the processing of your image, voice, name or username and other personal data contained in or accompanying your challenge submission.
Such use may involve the processing of your image, voice, name or username and other personal data contained in or accompanying your challenge submission.
The purpose of this processing is to communicate about and promote FP, Fjällräven and related Fjällräven activities.
If you are provisionally selected, Fjällräven may use your name, country, challenge submission and, where available, a publicly visible profile photograph associated with your Challenge URL for the purpose of publicly announcing and communicating about the selected FP participants on Fjällräven’s websites and official social-media channels.
The legal basis is Article 6(1)(f) GDPR. Fjällräven has a legitimate interest in communicating about FP and presenting and promoting its events and activities.
If you are provisionally selected, Fjällräven may use your name, country, challenge submission and, where available, a publicly visible profile photograph associated with your Challenge URL for the purpose of publicly announcing and communicating about the selected FP participants on Fjällräven’s websites and official social-media channels.
The legal basis is Article 6(1)(f) GDPR. Fjällräven has a legitimate interest in communicating about FP and presenting and promoting its events and activities.
e) External communication service provider
We use Marigold Engage, operated by Marketing Technology Partners UK Limited, Northern & Shell Building, 10 Lower Thames Street, London EC3R 6AF, United Kingdom (“Marigold”), to support email communication relating to the FP application process.
Marigold may therefore process information such as your name, email address and information required to send and administer FP-related communications on our behalf.
The processing is carried out for the purposes described in Section b) above and is based on Article 6(1)(b) GDPR insofar as the communications are necessary to administer your FP application.
Marigold acts as a processor on behalf of Fjällräven. We have concluded a data processing agreement with Marigold in accordance with Article 28 GDPR.
Where personal data is processed outside the EU/EEA, Fjällräven ensures that an appropriate mechanism under Chapter V GDPR is in place, such as an applicable adequacy decision or the European Commission’s Standard Contractual Clauses, together with additional safeguards where required.
Further information about Marigold’s processing is available in Marigold’s privacy information at: https://meetmarigold.com/privacy-notices/.
We use Marigold Engage, operated by Marketing Technology Partners UK Limited, Northern & Shell Building, 10 Lower Thames Street, London EC3R 6AF, United Kingdom (“Marigold”), to support email communication relating to the FP application process.
Marigold may therefore process information such as your name, email address and information required to send and administer FP-related communications on our behalf.
The processing is carried out for the purposes described in Section b) above and is based on Article 6(1)(b) GDPR insofar as the communications are necessary to administer your FP application.
Marigold acts as a processor on behalf of Fjällräven. We have concluded a data processing agreement with Marigold in accordance with Article 28 GDPR.
Where personal data is processed outside the EU/EEA, Fjällräven ensures that an appropriate mechanism under Chapter V GDPR is in place, such as an applicable adequacy decision or the European Commission’s Standard Contractual Clauses, together with additional safeguards where required.
Further information about Marigold’s processing is available in Marigold’s privacy information at: https://meetmarigold.com/privacy-notices/.
f) Social-media management and analytics providers
Fjällräven may use external service providers to assist with the management, review or analysis of publicly available social-media content connected with FP.
Dash Hudson
Where your Challenge URL relates to a social-media platform supported by the service, Fjällräven may use services provided by Dash Hudson Inc., 1668 Barrington Street, 6th Floor, Halifax, Nova Scotia, Canada (“Dash Hudson”) to assist with managing and reviewing publicly available social-media content.
The information processed through Dash Hudson may include publicly accessible account information, challenge content and engagement information available on the relevant platform.
Dash Hudson is not used to obtain private content that you have not made available in connection with your application.
Fjällräven’s use of such tools for the administration and assessment of applications is based on Article 6(1)(b) GDPR to the extent objectively necessary for the application process. Where such tools are used for analysis, reporting or efficient management beyond what is necessary for the application itself, the processing is based on Fjällräven’s legitimate interests pursuant to Article 6(1)(f) GDPR in efficiently managing FP-related communications and content.
Where personal data is transferred outside the EU/EEA, Fjällräven uses an appropriate transfer mechanism in accordance with Chapter V GDPR.
Fjällräven may use external service providers to assist with the management, review or analysis of publicly available social-media content connected with FP.
Dash Hudson
Where your Challenge URL relates to a social-media platform supported by the service, Fjällräven may use services provided by Dash Hudson Inc., 1668 Barrington Street, 6th Floor, Halifax, Nova Scotia, Canada (“Dash Hudson”) to assist with managing and reviewing publicly available social-media content.
The information processed through Dash Hudson may include publicly accessible account information, challenge content and engagement information available on the relevant platform.
Dash Hudson is not used to obtain private content that you have not made available in connection with your application.
Fjällräven’s use of such tools for the administration and assessment of applications is based on Article 6(1)(b) GDPR to the extent objectively necessary for the application process. Where such tools are used for analysis, reporting or efficient management beyond what is necessary for the application itself, the processing is based on Fjällräven’s legitimate interests pursuant to Article 6(1)(f) GDPR in efficiently managing FP-related communications and content.
Where personal data is transferred outside the EU/EEA, Fjällräven uses an appropriate transfer mechanism in accordance with Chapter V GDPR.
g) Display of social-media content through Flowbox
Where Fjällräven decides to display selected FP challenge submissions or other FP-related social-media content on its own websites, it may use services provided by Flowbox AB, Riddargatan 17 D, 114 55 Stockholm, Sweden (“Flowbox”).
In that case, Flowbox may process information associated with the relevant publicly available social-media content, such as:
Where Fjällräven decides to display selected FP challenge submissions or other FP-related social-media content on its own websites, it may use services provided by Flowbox AB, Riddargatan 17 D, 114 55 Stockholm, Sweden (“Flowbox”).
In that case, Flowbox may process information associated with the relevant publicly available social-media content, such as:
- the relevant photo or video;
- username or profile name;
- accompanying text; and
- information necessary to retrieve and display the relevant content.
The purpose is to display FP-related content on Fjällräven’s digital channels and communicate about and promote FP.
The legal basis for Fjällräven’s processing of applicant content for these purposes is Article 6(1)(f) GDPR, based on the legitimate interests described in Section d). Flowbox acts as a service provider to Fjällräven where it processes personal data on Fjällräven’s instructions.
The processing of an applicant’s content through Flowbox must be distinguished from the processing of data relating to visitors to Fjällräven’s website. Where the Flowbox functionality used on a Fjällräven website involves cookies or comparable technologies on a website visitor’s device, such technologies will be managed separately through Fjällräven’s applicable cookie-consent mechanism.
Further information regarding Flowbox’s own processing is available in Flowbox’s privacy information.
The legal basis for Fjällräven’s processing of applicant content for these purposes is Article 6(1)(f) GDPR, based on the legitimate interests described in Section d). Flowbox acts as a service provider to Fjällräven where it processes personal data on Fjällräven’s instructions.
The processing of an applicant’s content through Flowbox must be distinguished from the processing of data relating to visitors to Fjällräven’s website. Where the Flowbox functionality used on a Fjällräven website involves cookies or comparable technologies on a website visitor’s device, such technologies will be managed separately through Fjällräven’s applicable cookie-consent mechanism.
Further information regarding Flowbox’s own processing is available in Flowbox’s privacy information.
h) Newsletter
Applying for FP does not automatically subscribe you to the Fjällräven newsletter.
If you separately choose to subscribe to a Fjällräven newsletter, we process your email address for the purpose of sending you the newsletter and related marketing communications.
The legal basis for this processing is your consent pursuant to Article 6(1)(a) GDPR.
We use a double-opt-in procedure. After registration, you will receive an email asking you to confirm your subscription. We may retain information regarding the registration and confirmation, including the date and time and relevant technical information, in order to document the subscription and prevent misuse.
You can withdraw your newsletter consent at any time with effect for the future, including by using the unsubscribe link contained in the newsletter.
Withdrawal of newsletter consent has no effect on your FP application.
i) External newsletter service provider
Marigold may also be used to send and administer Fjällräven newsletters on our behalf.
Where newsletter analytics such as opening or link-interaction measurement are used, information regarding such processing will be provided in accordance with the applicable legal requirements. Tracking technologies requiring consent will not be treated as necessary merely because you have subscribed to the newsletter.
j) Recipients of the personal data
Depending on the processing concerned, your personal data may be disclosed to or accessed by the following categories of recipients:
Service Providers (Processors):
We use service providers, such as Dash Hudson, Flowbox and Marigold, that assist us with functions such as
Applying for FP does not automatically subscribe you to the Fjällräven newsletter.
If you separately choose to subscribe to a Fjällräven newsletter, we process your email address for the purpose of sending you the newsletter and related marketing communications.
The legal basis for this processing is your consent pursuant to Article 6(1)(a) GDPR.
We use a double-opt-in procedure. After registration, you will receive an email asking you to confirm your subscription. We may retain information regarding the registration and confirmation, including the date and time and relevant technical information, in order to document the subscription and prevent misuse.
You can withdraw your newsletter consent at any time with effect for the future, including by using the unsubscribe link contained in the newsletter.
Withdrawal of newsletter consent has no effect on your FP application.
i) External newsletter service provider
Marigold may also be used to send and administer Fjällräven newsletters on our behalf.
Where newsletter analytics such as opening or link-interaction measurement are used, information regarding such processing will be provided in accordance with the applicable legal requirements. Tracking technologies requiring consent will not be treated as necessary merely because you have subscribed to the newsletter.
j) Recipients of the personal data
Depending on the processing concerned, your personal data may be disclosed to or accessed by the following categories of recipients:
Service Providers (Processors):
We use service providers, such as Dash Hudson, Flowbox and Marigold, that assist us with functions such as
- application and website hosting;
- IT and technical support;
- email communication;
- social-media management;
- content management and publication; and
- data storage.
Where these providers process personal data on Fjällräven’s behalf, they act as processors and are subject to appropriate contractual requirements pursuant to Article 28 GDPR.
Fenix Outdoor Group:
Personal data may be shared with other companies within the Fenix Outdoor Group where this is reasonably necessary for the administration, organization or communication of FP or for internal group support functions.
Such processing is based, depending on the specific activity, on Article 6(1)(b) GDPR or Fjällräven’s legitimate interests pursuant to Article 6(1)(f) GDPR in efficient internal administration and organization of FP.
Application information will not be shared across the Fenix Outdoor Group for unrelated marketing purposes merely because you have applied for FP. Challenge submissions selected for FP-related communication may be made available to group companies in accordance with Section d) and the Terms and Conditions of Application.
Personal data may be shared with other companies within the Fenix Outdoor Group where this is reasonably necessary for the administration, organization or communication of FP or for internal group support functions.
Such processing is based, depending on the specific activity, on Article 6(1)(b) GDPR or Fjällräven’s legitimate interests pursuant to Article 6(1)(f) GDPR in efficient internal administration and organization of FP.
Application information will not be shared across the Fenix Outdoor Group for unrelated marketing purposes merely because you have applied for FP. Challenge submissions selected for FP-related communication may be made available to group companies in accordance with Section d) and the Terms and Conditions of Application.
k) International transfers
Some of Fjällräven’s service providers or recipients may process personal data outside the EU/EEA.
Where personal data is transferred to a country outside the EU/EEA, Fjällräven ensures that the transfer complies with Chapter V GDPR.
Depending on the recipient and destination, this may include:
Some of Fjällräven’s service providers or recipients may process personal data outside the EU/EEA.
Where personal data is transferred to a country outside the EU/EEA, Fjällräven ensures that the transfer complies with Chapter V GDPR.
Depending on the recipient and destination, this may include:
- a European Commission adequacy decision;
- participation of an eligible US recipient in the EU-US Data Privacy Framework;
- the European Commission’s Standard Contractual Clauses; or
- another transfer mechanism permitted under applicable data protection law.
Where required, Fjällräven will also assess whether supplementary safeguards are necessary.
Information regarding the applicable safeguards may be requested by contacting us at Privacy@fenixoutdoor.com
Information regarding the applicable safeguards may be requested by contacting us at Privacy@fenixoutdoor.com
l) Retention of personal data
Applicants who are not selected
Application information of applicants who are not selected will generally be deleted or anonymized within six months after completion of the FP selection process, unless a longer period is necessary in an individual case, for example to deal with a complaint, investigate suspected manipulation or establish, exercise or defend legal claims.
Provisionally selected and final participants
If you are provisionally selected, the information necessary to continue the registration process will be transferred to or retained as part of the FP participation process.
Further processing connected with participation, including the mandatory medical fitness assessment, will be governed by the applicable Participation Data Protection Statement.
Application information that is no longer required will be deleted in accordance with the applicable retention rules.
Challenge submissions used for communications or marketing
Copies of challenge submissions selected for Fjällräven’s communications, historical reporting, public relations or marketing may be retained for as long as they continue to be used for those purposes and are relevant to documenting or communicating FP and its history.
Fjällräven will periodically review whether continued retention remains necessary. Existing publications, social-media posts or historical records may remain available where there is a continuing legitimate archival, documentary or communication purpose, subject to your rights under applicable law.
Newsletter data
If you subscribe to a newsletter, we retain the information necessary to administer your subscription until you unsubscribe or the newsletter service is discontinued.
Information necessary to document a previously given consent or withdrawal may be retained for an appropriate period thereafter in order to demonstrate compliance with applicable law.
Legal claims and obligations
Where specific information is required to comply with a legal obligation or to establish, exercise or defend legal claims, the relevant information may be retained for the applicable statutory period.
m) Your rights as data subject
Subject to the conditions set out in the GDPR, you may have the following rights in relation to your personal data:
Applicants who are not selected
Application information of applicants who are not selected will generally be deleted or anonymized within six months after completion of the FP selection process, unless a longer period is necessary in an individual case, for example to deal with a complaint, investigate suspected manipulation or establish, exercise or defend legal claims.
Provisionally selected and final participants
If you are provisionally selected, the information necessary to continue the registration process will be transferred to or retained as part of the FP participation process.
Further processing connected with participation, including the mandatory medical fitness assessment, will be governed by the applicable Participation Data Protection Statement.
Application information that is no longer required will be deleted in accordance with the applicable retention rules.
Challenge submissions used for communications or marketing
Copies of challenge submissions selected for Fjällräven’s communications, historical reporting, public relations or marketing may be retained for as long as they continue to be used for those purposes and are relevant to documenting or communicating FP and its history.
Fjällräven will periodically review whether continued retention remains necessary. Existing publications, social-media posts or historical records may remain available where there is a continuing legitimate archival, documentary or communication purpose, subject to your rights under applicable law.
Newsletter data
If you subscribe to a newsletter, we retain the information necessary to administer your subscription until you unsubscribe or the newsletter service is discontinued.
Information necessary to document a previously given consent or withdrawal may be retained for an appropriate period thereafter in order to demonstrate compliance with applicable law.
Legal claims and obligations
Where specific information is required to comply with a legal obligation or to establish, exercise or defend legal claims, the relevant information may be retained for the applicable statutory period.
m) Your rights as data subject
Subject to the conditions set out in the GDPR, you may have the following rights in relation to your personal data:
- Right of access – to obtain information about whether and how we process your personal data and to receive a copy of your personal data;
- Right to rectification – to have inaccurate or incomplete personal data corrected;
- Right to erasure – to request deletion of your personal data where the applicable requirements are met;
- Right to restriction of processing – to request restriction of the processing of your personal data in certain circumstances;
- Right to data portability – to receive certain personal data in a structured, commonly used and machine-readable format where the applicable requirements are met;
- Right to object – to object, on grounds relating to your particular situation, to processing based on Article 6(1)(f) GDPR; and
- Right to withdraw consent – where processing is based on your consent, you may withdraw that consent at any time with effect for the future.
- Where personal data is processed for direct-marketing purposes, you have the right to object to such processing at any time.
- Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
- Please note that these rights may be subject to conditions and exceptions under applicable law.
To exercise your rights or ask questions about the processing of your personal data, please contact: Privacy@fenixoutdoor.com.
You have the right to lodge a complaint with a data protection supervisory authority. Fjällräven’s lead supervisory authority is:
Swedish Data Protection Authority (Integritetsskyddsmyndigheten), Integritetsskyddsmyndigheten, Box 8114, 104 20 Stockholm, Sweden, Phone: +46 (0) 8 657 61 00, E-mail: imy@imy.se, https://www.imy.se/en/individuals/forms-and-e-services/file-a-gdpr-complaint/.
You may also have the right to contact the competent data protection authority in the EU/EEA country in which you live, work or consider that an infringement has taken place.
n) Changes to this Data Protection Statement
We may update this Data Protection Statement where necessary to reflect changes to the FP application process or applicable legal requirements.
The version applicable to the FP 2027 application process will be made available together with the application materials.
For other processing carried out through Fjällräven’s websites that is not specifically covered by this Data Protection Statement, Fjällräven’s general privacy information applies: https://experience.fjallraven.com/legal/privacy-policy.
You have the right to lodge a complaint with a data protection supervisory authority. Fjällräven’s lead supervisory authority is:
Swedish Data Protection Authority (Integritetsskyddsmyndigheten), Integritetsskyddsmyndigheten, Box 8114, 104 20 Stockholm, Sweden, Phone: +46 (0) 8 657 61 00, E-mail: imy@imy.se, https://www.imy.se/en/individuals/forms-and-e-services/file-a-gdpr-complaint/.
You may also have the right to contact the competent data protection authority in the EU/EEA country in which you live, work or consider that an infringement has taken place.
n) Changes to this Data Protection Statement
We may update this Data Protection Statement where necessary to reflect changes to the FP application process or applicable legal requirements.
The version applicable to the FP 2027 application process will be made available together with the application materials.
For other processing carried out through Fjällräven’s websites that is not specifically covered by this Data Protection Statement, Fjällräven’s general privacy information applies: https://experience.fjallraven.com/legal/privacy-policy.
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