Fjällräven Polar 2025 FAQs

Fjällräven Polar

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General FAQ

What is Fjällräven Polar?

Fjällräven Polar is a 300km dog sledding expedition across the Scandinavian Arctic. Following Fjällräven’s mission to inspire people to spend more time in nature, this expedition proves that regardless of previous experience anyone with the right equipment, knowledge and support can enjoy the outdoors – even in Arctic conditions.

When is Fjällräven Polar 2025?

The Fjällräven Polar 2025 expedition will take place from Tuesday, April 1st to Monday, April 7th, 2025.

Where does Fjällräven Polar take place?

The expedition starts in the Jukkasjärvi area of Swedish Lapland, around 17km east of Kiruna. Participants will travel north through Sevujärvi, Kattuvuoma, Råstojaure and Pältsa – one of Europe’s largest areas of permafrost – before finishing at the edge of the Norwegian fjords in Signaldalen.

If I win a place on the expedition, do I need to bring any equipment with me?

Fjällräven will provide you with all necessary clothes and equipment for this adventure of a lifetime. You only need to bring any personal medication, toiletries and the clothes you travel in.

Will Fjällräven pay for my travel costs to and from Fjällräven Polar?

Yes, Fjällräven will pay for all travel costs to and from Fjällräven Polar, as well as all expenses during the expedition.

Application process

Who can apply for a spot at Fjällräven Polar 2025?

Fjällräven Polar is for anyone who wants to apply. It doesn’t matter where you are in the world. However, this is a challenging event, mostly because of the conditions, so you should have a reasonable level of fitness. You must also be over the age of 18, be able to speak English, and have an open and flexible, learning mindset.

What are the key dates during the application process?

Global launch event and applications open: Monday, October 28th, 2024, 16:00 CET

Challenge 1 released: Monday, October 28th, 2024

Challenge 2 released: Monday, November 4th, 2024

Challenge 3 released: Monday, November 11th, 2024

Applications close: Sunday, November 17th, 2024, 23:59 CET

Winners announced: Monday, December 9th, 2024

Fjällräven Polar Expedition: Tuesday, April 1st to Monday, April 7th, 2025

Why do I need to use Instagram to apply?

Instagram makes it easy to post a variety of creative content to respond to all three challenges. If you do not have your own Instagram account, it is easy to set one up. Find step-by-step instructions here. And don’t forget to set your profile to public!

Will you share the content I post on Instagram?

All creative content posted by those who have filled out the application form with their Instagram handle and who tag their content with the hashtag #FjallravenPolar2025 will be shared in our content flowat the Fjällräven Experience. This allows Fjällräven to highlight and share your creative efforts.

Do I need outdoor experience to apply for Fjällräven Polar?

No, you do not need specific outdoor experience to apply. However, you need to be reasonably fit – fit and open minded enough to be able to manage a pack of sled dogs and take on a multi-day expedition in Arctic climates which can include extreme weather conditions, such as -30°C temperatures, wind and snow.

Is there a lower / upper age limit to apply?

You must be 18 or older to apply. There is no upper age limit.

What is the jury looking for when it comes to content?

The jury would love to see you be as authentic as possible. Creativity comes in many shapes and forms, so feel free to express yourself, as long as you respond to all three challenges. You can find more information about the challenges in our How to Apply article.

Can I withdraw my application if I decide I don’t want to go?

Yes, you can withdraw your Fjällräven Polar application by deleting any of your posts on Instagram. Your application is not considered complete unless you post responses to all three challenges on Instagram and tag the post with the correct hashtags.

How will participants or the winners be selected?

After the application ends on Sunday, November 17th, 2024, at 23:59 CET, the jury will select the final 20 winners for Fjällräven Polar 2025. The jury consists of a diverse group made up of Fjällräven Polar alumni, ambassadors, and employees who will review each application from multiple perspectives. The jury will look at the following criteria:

Completion of application form and all three challenges
Staying true to the challenge
Capacity to inspire others, including creativity, reach and distribution

How will I know that I have won?

If you are one of the 20 people selected for the Fjällräven Polar 2025 expedition, you will find out during our winners’ announcement event on Monday, December 9th, 2024. If you can’t make it to this event, we will contact you via phone or email to confirm your spot.

What happens if I’m chosen for Fjällräven Polar?

First of all, congratulations! You’ll soon be on the path to becoming an Arctic explorer.

Rest assured; we will take care of everything before the expedition in April. You will be contacted by our expedition team who will start arranging your travel, clothing, equipment and pre-expedition briefings.

Join the adventure of a lifetime

Discover Fjällräven Polar 2025

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