In 2018, Ali Imran made a life-changing decision: to take part in Fjällräven Classic Sweden. It was there that he had what he describes as a “joyous moment”: sitting with a friend in the rain, laughing about their decision to walk a 110km trail. It is a great memory, and Ali believes that great memories are built when we are having the best time of our lives, with laughter and happiness. As such, he lives a minimal lifestyle that gives him the freedom to pursue more of them in nature. Like dog sledding in the Arctic. Based in Malaysia, winter won’t be coming to his tropical country, so the promise of making memories at Fjällräven Polar is what prompted him to apply.